It's been a week or so since the Zephyros team has focused its energies on this long overdue push into self-promotion, but it doesn't mean we haven't been thinking about it!
As pretty much every small business owner knows, internal marketing projects get "backburnered" when a client needs something, right?
But, we're happy to report that we do have a couple of new Web pages on the Zephyros site -- a revised services page that's visually improved from where it was earlier this month, and a newly developed FAQ page, which answers, among other things, how Zephyros, Inc. got its name.
We hope you enjoy our story and we'd love to hear the story behind your company name.
Thursday, July 29, 2010
Monday, July 19, 2010
Giving credit where credit is due?
One of the items on the Zephyros Inc. to-do list as we work to enhance our virtually non-existant online presence is the construction of a more robust company Web site. We took the first tiny step down that path last week, uploading a new "home" page for our site, http://www.zephyrosinc.com/.
While we have designed and maintained Web sites for a variety of entities in the Lehigh Valley and beyond over the last decade, we have always been tripped up by the best design for the Zephyros Web site and how to most appropriately represent ourselves on the Internet. Fearing to take a mistep in this area, for a long time we haven't moved.
That changed last week, but I would be lying if I said giving birth to that single page was easy. Still hung up on the design-side of things, we began our construction efforts with a Web template we found through http://opensourcetemplates.org/. The template we selected was created by http://Studio7designs.com/. We changed the code and the graphics, we took care of browser incompatibilities, and fixed code bugs to make the template fit our creative vision.We provided a credit line to both organizations in the footer of our new page.
In sharing free Web templates, OpenSource invokes the Creative Commons Public License (CCPL) as a means of protecting its work. Our reading of the CCPL is that "you can use our stuff and change it as much as you like, but you still have to give us credit." So, that's what we did.
On some levels we "get" it, and on some levels, quite honestly, we're not sure. If an author writes a story about a shark, is he obligated to give credit to Jaws creator, the late Peter Benchley?
We would welcome any thoughts on this subject...
While we have designed and maintained Web sites for a variety of entities in the Lehigh Valley and beyond over the last decade, we have always been tripped up by the best design for the Zephyros Web site and how to most appropriately represent ourselves on the Internet. Fearing to take a mistep in this area, for a long time we haven't moved.
That changed last week, but I would be lying if I said giving birth to that single page was easy. Still hung up on the design-side of things, we began our construction efforts with a Web template we found through http://opensourcetemplates.org/. The template we selected was created by http://Studio7designs.com/. We changed the code and the graphics, we took care of browser incompatibilities, and fixed code bugs to make the template fit our creative vision.We provided a credit line to both organizations in the footer of our new page.
In sharing free Web templates, OpenSource invokes the Creative Commons Public License (CCPL) as a means of protecting its work. Our reading of the CCPL is that "you can use our stuff and change it as much as you like, but you still have to give us credit." So, that's what we did.
On some levels we "get" it, and on some levels, quite honestly, we're not sure. If an author writes a story about a shark, is he obligated to give credit to Jaws creator, the late Peter Benchley?
We would welcome any thoughts on this subject...
Friday, July 16, 2010
Blogging, the next...version
So, Zephyros Inc. officially took it's first, and long overdue, step into the world of self-promotion yesterday. In particular, we are focusing on marketing in the electronic world for obvious reasons.
Our journey began yesterday with the posting of a single, simple Web page in our Web space: www.zephyrosinc.com. The new home page now sits above the rather crudely designed services page that has served as our company placeholder page for far longer than we would ever care to admit. The text on that page gives you a bit more information on our self-imposed mission.
Today's task was to start a blog. Something that pretty much everyone has been doing for a long, long time. And, because blogging is nothing new, we figured that we would be able to cross this important and seemingly simple task off of our list before pouring our second cup of coffee.
Boy were we wrong. More on that to come.
For now, we remain committed to the challenge we've given ourselves. And pledge to our clients that from this point on we will only be using the phrase "do as I say and not as I do" with children.
Our journey began yesterday with the posting of a single, simple Web page in our Web space: www.zephyrosinc.com. The new home page now sits above the rather crudely designed services page that has served as our company placeholder page for far longer than we would ever care to admit. The text on that page gives you a bit more information on our self-imposed mission.
Today's task was to start a blog. Something that pretty much everyone has been doing for a long, long time. And, because blogging is nothing new, we figured that we would be able to cross this important and seemingly simple task off of our list before pouring our second cup of coffee.
Boy were we wrong. More on that to come.
For now, we remain committed to the challenge we've given ourselves. And pledge to our clients that from this point on we will only be using the phrase "do as I say and not as I do" with children.
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