If you don't have anything nice to tweet...

True confession time: I am having a real problem with my new, self-assigned role as social media guru at Zephyros Inc. and I don't know what to do about it.

I have done a lot of research on the topics of blogging, tweeting, and the like.

I have spoken to many people who employ the packaged popular social networking sites like LinkedIn and Facebook to their business advantage, as well as the looser forms of electronic communication like Twitter.

I have advised people in my professional and personal lives on how to use these tools to their advantage -- and quite successfully, I might add.

But, I find myself at a loss in terms of how best to leverage these things to our company's advantage.

I know that a silent blog is a dead blog.

I know that studies are showing that the vast majority of users with Twitter accounts are silent, with 80 percent of accountholders, like me, having a lifetime tweet total of less than 10.

But I also know that the hit rate on our fledgling company Web site has gone up considerably since I started on this journey, albeit a meandering one, a few weeks ago.

I sent out a tweet earlier today. Actually, I re-tweeted an article about the 18 things a business could tweet about.

I didn’t tweet because I wanted to, but because I felt like I was “supposed” to. As a communicator, I am not sure I feel good about that. In many ways, I just added more noise to what I view to be a pretty deafening landscape.

I would welcome any thoughts on this topic. Is there value to tweeting? Is there business value in tweeting? How about blogging? Can a small business owner use a blog to some sort of business advantage?

Or if you don’t have anything nice to tweet about, would it be better not to tweet at all…